Traverse City, MI, November 25, 2014 — If everything goes his way, on Christmas eve, December 24, 2014 Troy Daily will have the budget to make his brewery tour business idea a reality. Daily is attempting to raise $15,000 on Indiegogo.com, a crowdfunding platform.
Brew Bus is an exciting way to educate, celebrate, and experience the craft brew community in a unique and
Brew Bus will offer some entertaining all-inclusive tours, including brewhouse tours, brewer and owner
questionnaires, samplings at each location, and even some Cicerone-led tours. These experiences will not
only be educational and fun, but more than what you would get if you were to visit the brewery on your own.
The Brew Bus will also be available for rent and other tours will be announced.
In line with Indiegogo.com guidelines, artists have a set number of days to raise all the funds. Daily has a 30- day fundraising window, from start to finish. When asked about why Indiegogo was appealing, Daily noted, “the ability to spread the word quickly online to a lot of people, gather community support, and keep them updated on the status of the project is invaluable.”
Daily is asking for help in raising $15,000 to make purchases and upgrades to the bus so that he can offer the best tours and experiences possible. He needs to get the Brew Bus wrapped with graphics, upgrade the stereo system (maybe add karaoke if he’s able to!), update the seats, repair the floor, and install proper lighting. He also needs to get new batteries (two), and do some mechanical and electrical rewiring.
Just as beer can unite anyone and everyone, so will the Brew Bus. Craft brew is so vital to the happiness,
livelihood and growth of the local community. Daily adds, “By donating, you will help promote local businesses, the tourism industry, the economy in Traverse City, Michigan, AND craft brew everywhere.”
Daily is offering incentives for you to contribute to his idea. By donating $10, ‘backers’ receive stickers and a keychain bottle opener. For $300 the backer gets a four hour party bus rental for up to 14 people. There are incentive levels ranging from $10 all the way up to $5,000.
Those interested in supporting the project, should visit: http://igg.me/at/brewbus/x/5421958 to learn more.
Crowdfunding enables people with a great business idea to ask the general public for the funding they need to set up or expand. The business sets a target for the money it wants to raise and explains how it will use the cash. People can then make pledges for small amounts of money in return for a reward if the target is reached.