Traverse City, MI – Tricia Frey, formerly Advertising Sales Representative for the Detroit Red Wings Training Camp and NHL Prospect Tournament Commemorative Programs and Marketing and Advertising Representative for Centre I.C.E. and Howe Arena, was recently named Centre I.C.E. Marketing Director.
“It’s time for Centre I.C.E. to expand our public relations and marketing efforts to include elevated community and regional networking, social media and greater promotion of all the activities, events, opportunities and user groups that make Centre I.C.E. what it is,” says Terry Marchand, Executive Director for Centre I.C.E. “I’ve been pleased with Tricia’s sales efforts in the past and having her on board in the capacity of Marketing Director feels like a perfect fit.”
In addition to handling marketing duties, Frey will continue selling sponsorships and advertising for both ice arenas as well as Detroit Red Wings Development Camp in July and Detroit Red Wings Training Camp and the Traverse City NHL Prospect Tournament in September, all of which are held at Centre I.C.E.
“I’ve loved working with Centre I.C.E. for the past several years selling program ads for for Detroit Red Wings Training Camp and NHL Prospect Tournament as well as year-round advertising for both Centre I.C.E. and Howe Arena,” says Frey. “I’m thrilled to be named Marketing Director and look forward to representing these amazing community ice rinks and developing relationships within the community on behalf of I.C.E.”
Centre I.C.E., a non-profit, 501(c)(3) organization, manages three community ice rinks; two rinks within Centre I.C.E. Arena and a third, Howe Arena, at the Civic Center. Promotional opportunities are available for businesses at all venues.