TRAVERSE CITY, MI – “How to Minimize the Risks of Online Marketing and Social Media to Your Business” will be the topic for the Business Owners Speaker Series (BOSS) Thursday, November 14 in Traverse City. The event will be held from 11:30 a.m. to 1:00 p.m. at the Hagerty Center, 715 E. Front Street.
The guest speaker will be Attorney John Di Giacomo, Revision Legal. Di Giacomo is an experienced business, intellectual property, litigation, and internet lawyer. Di Giacomo, who lives in Traverse City, is active in the community and sits on the boards of several organizations including the Traverse City Downtown Development Authority.
This is the second installment of the speaker series in Traverse City. The Business Owners Speaker Series provides an opportunity to hear local business leaders share strategies and ideas that can help any business succeed.
“Charter Business recognizes the importance of social media and the opportunity it presents to set your business apart from the crowd. We also recognize the importance of social media strategies that engage yet protect the reputation and manage the exposure risks of digital chatter,” said Ross Bopp, Senior Director Sales, Charter Business.
“If done right social media provides an even playing field for small business,” said Mary Rogers, Regional Director of MI-SBTDC. “This workshop will help business owners navigate the rules of new media and to create policies and strategies.”
The Speaker Series is being presented by Charter Business and the Michigan Small Business & Technology Development Center (MI-SBTDC) in conjunction with the Michigan Economic Development Corporation and the U.S. Small Business Administration.
There is no charge to attend the luncheon event, but pre-registration is required at: www.speakerseries.biz. Call SBTDC, Sharon Gordon at (231) 922-3780 for further information.
The MI-SBTDC is a statewide business assistance program that provides one-on-one counseling, training and research support for Michigan small businesses. The Northwest Michigan Regional office is hosted by the Northwest Michigan Council of Governments. For more information, go to: northwestmichiganbusiness.com