Growing Business. Building Community.

Member Spotlight: GT Resort Powers Travel, Business Sector

As Traverse City continues to gain notoriety for its spectacular recreation opportunities, growing food and wine scene and more, the Grand Traverse Resort and Spa continues its dedication to provide visitors with everything they need to enjoy the region.

Grand Traverse Resort and Spa has been a long standing pillar of the community, consistently providing guests with a great experience and serving as convention and meeting spot for businesses and other organizations from across Michigan and around the country. The Resort works to generate national interest for the region by hosting many conferences and group meetings throughout the year. Among those events is the Center for Automotive Research Management Briefing Seminar going on this week, attracting top auto executives, business leaders and journalists from all over the world.

The Grand Traverse Resort and Spa prides itself on being not just a great experience for its guests, but also a strong representative for both Northern Michigan and the Pure Michigan tourism promotion campaign. The Resort’s goal is to get its guests out into the region and enjoy all it has to offer.

Every year, the Resort invests $2 million in capital to renovations and modernizations through the support of its owners, the Grand Traverse Band of Ottawa & Chippewa Indians based in Leelanau County. Recently, the Resort Tower was renovated and a new parking lot was added, but General Manager Tim Norman says that most of the work is actually behind the scenes.

“The expectations of technology have changed quickly within the past seven or eight years,” Norman said. Much of the capital goes towards infrastructure, and while it may always not be obvious, projects like quality wifi and air conditioning allow the Resort to continue being a comfortable experience.

And the dedication to pursue quality has not diminished. Plans are currently in the works for the busy conference space to be renovated. “Every year we look at what we can improve,” says Norman.

Because of the Resort’s active role supporting in the community, they are also active member of the Chamber. Norman, a former Chamber Board director, cites the Chamber’s ability to foster partnerships and networking among the region’s businesses. “We seek support from other members, and so we also work to support others as much as possible,” he said.

To that end, the Resort is home to numerous Chamber events and programs over the year, headlined by the Chamber’s Economic Outlook Breakfast and Business Expo each November. The Resort also hosts the Chamber’s Annual Celebration to kick off the year, the Chamber Golf Outing, Young Professional events and more.

For businesses to be successful in the area, Norman’s advice is to stay active and know what’s going on in the Traverse City region.

“There are a lot of challenges on the local, state, and national level in government,” he said. “The Chamber keeps us informed and allows us to interact to work through these challenges.”

-By Clara Trippe