Growing Business. Building Community.

Member Spotlight: Anavon Technology Group Keeps Business Communicating

Few things are more important for businesses than being able to communicate with their customers and clients. Chamber member Anavon Technology Group assists thousands of companies across Michigan and beyond with their communication and technology needs.

Anavon Technology Group is a full-service voice, data and equipment firm in Traverse City owned by Russ Madsen. He and his 15-employee team are constantly learning about the latest upgrades in an industry where equipment and technology evolve so quickly, it can be difficult for even the professionals to keep up.

Madsen launched Anavon 17 years ago with a local business partner he later bought out. The industry has always been in the forefront of tech changes, he said. But it rapidly accelerated with the introduction of “cloud” based technology – the storage of software, data and services on the internet that’s changed the way the world communicates and does business.

“We’re absolutely swamped right now,” he said. “The growth of the business has been absolutely phenomenal.”

Today Avavon services some 4,000 clients across Michigan with a variety of telecomm services including telephone systems, security, cabling, cloud system services, computer and cell phone repair. Two-plus years ago, the company opened a 5,000 square foot Technology Center at its company headquarters on South Airport Road. Madsen calls it’s a “one-stop shop for all things telecom” where customers can utilize interactive displays, hands-on demonstrations and electronic media platforms to see the latest technology in the telecommunications field.

The company plans to open a second center in the Grand Rapids area in early 2018, and may expand the idea to other Michigan communities after that, he said. It’s also looking to establish an IT division in the near future to further expand its ability to service its clients.

Anavon took part in the Chamber’s 2017 Small Business Celebration, finishing among the Top 10 finalists. While the top award went to Image 360, Madsen said it was still a worthwhile experience that will make the company better going forward.

“It took up a lot of time, but it was a very positive experience,” he said. “We learned a lot in the process.”

Among the steps taken as a result of the SBC was to get the company’s employees more involved in the community. Anavon now gives each employee a paid day to volunteer at a local charity or non-profit organization of their choice.
“We’ve had a real positive response to that,” he said. “Our employees really enjoy being able to give back to the community, and we’re pleased to help them do that.”

Another positive takeaway from the Small Business Celebration was the boost in the company’s morale from participating in events like the Candidates Showcase and the interaction with the SBC judges team. It helped company leaders appreciate how key their staff is in the company’s success.

“It made us realize how valuable our employees are,” Madsen said. “It was a real positive experience for us and our employees really got excited about it.”
Learn more about the products and services of Anavon Technology Group by visiting its website at