Growing Business. Building Community.

Ticket Sales for the Fifth Annual Traverse City Winter Microbrew & Music Festival Kick Off This Weekend with TC Ale Trail™ Brew Bus Tour

Troy Daily, Director, (231) 288-7676,
Sam Porter, CEO, (231) 499-4968,

Tickets sale launch to coincide with TC Ale Trail™ Brew Bus Tour this Saturday, December 7, at 12 noon

Traverse City, Mich – December 3, 2013 – The Microbrew & Music Festival team invites the public to join them as they kick off ticket sales for the Traverse City Winter Microbrew & Music Festival this Saturday at The Workshop Brewery at 12 noon (til 1pm). The team will also visit Right Brain Brewery (1:15-2:15pm), North Peak Brewing Company (2:30-3:30pm), Brewery Ferment (3:45-4:45pm), and Filling Station Microbrewery (5:00-6:30pm).

During the tour, there will be a chance to win half-priced tickets, prizes will be given to online ticket purchasers, and Microbrew & Music Festival swag will be handed out at each brewery. Full-priced tickets will be available for sale on the tour as well as online. General admission tickets include a custom 7oz. tasting glass, $10 worth of drink tokens, shuttle service, music, and all other festival amenities. Additional drink tokens will be available for purchase on-site for $2 each. Details can be found on the Microbrew & Music Festival Facebook page.

An urban winter wonderland will greet craft brew, music and culinary lovers at the Fifth Annual Traverse City Winter Microbrew & Music Festival scheduled for Saturday, February 8, 2014, in downtown Traverse City.

At this year’s festival, a curated selection of breweries – and their brewers – will be featured. Attendees will be able to try brews that they won’t be able to find elsewhere, and, new this year, a few custom “Microbrew & Music Festival” brews will be available from a few select brewers.

The festival will be hosted in the heart of Downtown Traverse City in the Farmers Market lots on Union Street and Grandview Parkway. Join us on the banks of the scenic Boardman River for the event of the season. The event will feature 30-40 craft breweries – and their brewers – from Michigan with a handful of carefully selected national brands, 150+ flavors of brews, wines, ciders and meads, live musical acts, marching bands, a silent disco, and local food vendors. Festivities are scheduled to take place from 4-10 p.m.

The festival will offer free shuttle service to attendees between the Old Town Parking Deck, participating hotel partners and the event grounds.

100% of alcohol sales from the event will benefit Bay Area Recycling for Charities’ Xero Waste Events, a local non-profit organization providing comprehensive recycling services to the region and contributing an annual portion of its revenues to local charities and summer festivals. At the 2013 Summer Microbrew & Music Festival, $20,000 was raised for local non-profit CherryT Ball which directly supported local food banks and Traverse Bay Children’s Advocacy Center.

Sam Porter, founder of the Microbrew & Music Festival, anticipates the Festival will provide a burst of energy to the downtown region. “We’re celebrating our tenth Microbrew and Music Festival and have welcomed over 50,000 ticket buyers over the past five years to experience the craft brew culture and great music of our community. Our goal is to have another sold-out festival and help drive thousands of residents and visitors into downtown merchants, bars and restaurants during an otherwise slow week in February,” he says.

Porter adds that after-parties at downtown establishments will further connect festival attendees with the downtown district.

Tickets and festival details are available at Tickets will also be available at Oryana and both of High Five Threads locations in Traverse City (downtown and Village at the Commons) Festival announcements, give-aways, and other information can be found at or our event page at
320882674716368/. Attendees are strongly encouraged to purchase tickets in advance, as the festival has sold out in past years. Ticket buyers must be at least 21 years old.
The holidays are right around the corner and these tickets make fantastic stocking stuffers!

The Microbrew & Music Festival educates, celebrates, and inspires community collaboration through the joy of craft brew and great music while raising funds for nonprofits.